Best databases for marketing articles:

Business Source Premier
One of the top sources for business. Includes articles from peer-reviewed and trade journals.

Academic Search Premier
An excellent, interdisciplinary database. Useful when the topic isn’t necessarily business.

PsycInfo
Lots of research on consumer attitudes and behavior

See a complete list of business-related databases

Search the Library Catalog for print and online journal subscriptions

How to obtain articles (and other materials)
Students who live outside Jackson County AND who take no courses in Cullowhee can use the Interlibrary Loan system to request books, articles, and other research materials that are not online. Enter the citation and we will obtain the item(s). Students should identify themselves as “Distance Learner,” one of the drop box options. Users are responsible for returning materials to WCU.